Strategic Marketing for Nonprofits

Turn Your Mission Into a Movement

You’re making an impact. Now let’s make sure people hear about it. 

I partner with mission-driven organizations to create effective marketing strategies and build compelling campaigns that activate and engage audiences. Ready to amplify your impact? Let’s start with a free 30-minute strategy call.

Your Marketing Partner for Meaningful Change

Hi, I’m Heidi.

I’m a marketing and communications expert with a passion for helping mission-driven organizations tell powerful stories and drive meaningful change. With 10+ years of experience, I build compelling content strategies and data-driven campaigns that engage audiences, inspire action, and grow organizational impact. 

I understand your nonprofit’s constraints: limited resources, competing priorities, donor fatigue and a never ending list of “to dos.” I specialize in creating impactful marketing strategies that work within these realities. My nonprofit expertise allows me to tackle the unique challenge of balancing donor cultivation, program promotion, and trust-building storytelling, while reporting on measurable outcomes.

 

I create solutions tailored to nonprofit realities: tight budgets, lean teams, and competing priorities.

Whether you’re looking to launch your first campaign, refine your brand messaging, or build a community of engaged supporters, I adopt a collaborative approach to deliver strategic marketing that amplifies your mission, not your workload.

 

Heidi Kerr

Explore Ways I Can Help

I offer comprehensive support tailored to your nonprofit’s unique needs and goals. Ready to explore how we can amplify your mission together? Book a free 30-min consultation to discuss your marketing challenges and discover the right approach for your organization.

Content Strategy & Storytelling

I develop rich content strategies that translate complex programs and ideas into narratives that resonate with mission-driven audiences.

Integrated Campaigns

From concept to performance reports, I lead multi-channel marketing campaigns across web, social, email, and paid media that drive measurable impact.

Brand Strategy & Messaging

I build and manage brand identities, develop core messaging, and implement thought leadership strategies that increase visibility and reach key audiences.

Social Media and Video Content Creation

I reach mission-aligned communities with thoughtful social strategies and authentic videos that build trust and engagement with key audiences, including donors, stakeholders, and partners.

Nonprofit Website Copywriting and Strategy

I help turn complex missions into clear, engaging website messaging that connects with your audiences, guides them through their journey, and strengthens visibility through SEO.

Fractional Marketing Leadership

As a part-time, fractional CMO, I embed myself with your nonprofit’s leadership team to ensure your marketing function hits key milestones and aligns with organizational goals.

Portfolio

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Ideating content and storytelling on a notebook and computer
Content & Storytelling
Marketing Strategy & Messaging