Nonprofit Communications & Campaign Leadership

Nonprofit campaigns with clarity & momentum

From community outreach to launching new programs, nonprofits face moments where clear communication and coordinated execution is critical. But too often, you’re stretched thin, juggling priorities, and managing dozens of moving parts.

Heidi Kerr Strategies partners with mission-driven organizations to plan and lead communications and marketing campaigns that bring strategic clarity and impactful execution to your most important work.

Need extra support for an upcoming campaign or initiative? Let’s talk about the right approach with a free strategy call.

Build campaigns that move your mission forward

“A lot of activity, but not a lot of impact.” Sound familiar?

Big mission moments are an exciting time for nonprofits, but when teams are stretched thin, communications can quickly become an afterthought. The risk? Inconsistent messaging, disconnected channels, and a constant scramble for content when clarity matters most.

Don’t let your marketing and communications become reactive. When time and resources are limited, you need a clear plan to ensure every effort contributes directly to your goals.

I partner with nonprofits to bring structure and clarity to mission-driven moments through coordinated campaign planning and execution. Together, we’ll ensure your campaigns build momentum and drive measurable impact.

Support for impactful campaigns

Successful campaigns need clear messaging, coordinated channels, and a strong strategy. Here’s how I support nonprofits across the full campaign lifecycle.

Campaign Strategy & Planning

I’ll help you map out your campaign, so we’re clear on your goals, who you’re reaching, what you’re saying, where you’re showing up, and what success looks like.

Messaging & Narrative Development

I translate complex initiatives into clear, compelling narratives that drive your campaigns. Included audience research ensures your campaign is saying the right thing to the right folks.

Integrated Campaigns

I plan and execute campaign communications across channels: email, social, web, and others. This helps supporters experience a cohesive story, not disconnected messages.

Social and Video Content

I create social graphics, posts, and short videos that actually support your campaign goals—building awareness, trust, and engagement with new and existing supporters.

Website & Landing Page Messaging

I turn your programs and initiatives into clear website and landing page copy that supports campaigns, guides audiences, and drives action.

Paid and Earned Media Amplification

When your campaign needs wider reach, I bring in trusted specialists to manage paid social, advertising, or press outreach, ensuring everything ladders up to your campaign goals.

Need ongoing campaign and communications leadership?

For nonprofits managing multiple initiatives, I also offer fractional marketing leadership support—providing senior guidance, campaign planning, and hands-on execution without the commitment of a full-time hire.

Client Testimonials

“Heidi was an invaluable partner during a pivotal stage of Path Forward’s growth. She quickly grasped the complexities of the workforce development ecosystem and turned that insight into strategies and content that resonated. By connecting the dots across channels—building targeted web experiences and aligning them with email and content campaigns—she helped grow our audience and strengthen engagement. Her leadership in marketing strategy and execution laid a strong foundation for our continued growth.”

Tami Forman
Executive Director, Women Back to Work
Former CEO of Path Forward

“Heidi is an elite-level strategist. In just one meeting, she not only understood my goals but also made a clear, actionable plan for how I can achieve them. She asked thoughtful questions, which I later saw the results of in her content plans. I left all our interactions feeling empowered and ready to take action!”

Lucy Shanker
Senior Consultant at Food Systems Collaborative

Your Marketing Partner for Meaningful Change

Hi, I'm Heidi

I’m passionate about helping nonprofits engage their audience and grow their impact. I bring 15 years of marketing and communications experience to our work together.

As your partner, I will create impactful marketing strategies tailored to your unique audiences and challenges. My strategic approach balances donor cultivation, program promotion, and trust-building storytelling with data to ensure measurable outcomes.

My goal is simple: to amplify your mission, not your workload.