Strategic Marketing for Nonprofits

Turn Your Mission Into a Movement

You’re making an impact. Now let’s make sure people hear about it.

I partner with mission-driven organizations to create effective marketing strategies and build compelling campaigns that activate and engage audiences.

Ready to amplify your impact? Let’s start with a free 30-minute strategy call.

Marketing Should Progress Your Purpose

“A lot of activity, but not a lot of impact.” Sound familiar?

Don’t let your nonprofit’s marketing and communications fall into this trap. When resources and time are limited, you need a clear plan to ensure every effort contributes directly to your mission.

Marketing should be a strategic partner in moving your mission forward, with a clear direction and measurable results.

That’s why I’m here.

I believe in the power of nonprofits to create lasting change. As a marketer, I ensure your organization has the tools to thrive and continue its critical work.

Let's Make Your Marketing Deliver

Get marketing support that increases awareness, drives engagement, and inspires action. Here’s how I can help.

Content Strategy & Storytelling

I develop rich content strategies that translate complex programs and ideas into narratives that resonate with mission-driven audiences.

Integrated Campaigns

From concept to performance reports, I lead multi-channel marketing campaigns across web, social, email, and paid media that drive measurable impact.

Brand Strategy & Messaging

I build and manage brand identities, develop core messaging, and implement thought leadership strategies that increase visibility and reach key audiences.

Social Media and Video Content Creation

I reach mission-aligned communities with thoughtful social strategies and authentic videos that build trust and engagement with key audiences, including donors, stakeholders, and partners.

Nonprofit Website Copywriting and Strategy

I help turn complex missions into clear, engaging website messaging that connects with your audiences, guides them through their journey, and strengthens visibility through SEO.

Fractional Marketing Leadership

As a part-time, fractional CMO, I embed myself with your nonprofit’s leadership team to ensure your marketing function hits key milestones and aligns with organizational goals.

Explore how we can amplify your mission

Book a free 30-min strategy call to discuss your marketing challenges and discover the right approach for your organization.

Client Testimonials

“Heidi was an invaluable partner during a pivotal stage of Path Forward’s growth. She quickly grasped the complexities of the workforce development ecosystem and turned that insight into strategies and content that resonated. By connecting the dots across channels—building targeted web experiences and aligning them with email and content campaigns—she helped grow our audience and strengthen engagement. Her leadership in marketing strategy and execution laid a strong foundation for our continued growth.”

Tami Forman
Executive Director, Women Back to Work
Former CEO of Path Forward

“Heidi is an elite-level strategist. In just one meeting, she not only understood my goals but also made a clear, actionable plan for how I can achieve them. She asked thoughtful questions, which I later saw the results of in her content plans. I left all our interactions feeling empowered and ready to take action!”

Lucy Shanker
Senior Consultant at Food Systems Collaborative

Your Marketing Partner for Meaningful Change

Hi, I'm Heidi

I’m passionate about helping nonprofits engage their audience and grow their impact. I bring 15 years of marketing and communications experience to our work together.

As your partner, I will create impactful marketing strategies tailored to your unique audiences and challenges. My strategic approach balances donor cultivation, program promotion, and trust-building storytelling with data to ensure measurable outcomes.

My goal is simple: to amplify your mission, not your workload.