Heidi Kerr

Writing. Marketing. Branding.


Hi. I'm Heidi. It's nice to meet you.

I’m serious about creating engaging content that delivers clear and effective messages.

How can I help?

Building a Community around Small Businesses and Startups
I help small businesses create a stronger presence in the community and connect with more customers. I work with them to create informative and engaging web content, email marketing, and social media updates that helps establish their voice and build their brand.

Creating an Impact with Larger Organizations
I partner with larger organizations to extend their content marketing strategy. My experience creating ebooks, bylines, case studies, blog posts, and podcasts can help your organization establish a robust library of content that reaches a variety of outlets.

Email Marketing

Case Studies

Blog Posts

Web Content



Social Media


Special Projects

Featured Writing

The 3 Questions I Asked Myself Before Turning Down the Job Offer

The 3 Questions I Asked Myself Before Turning Down the Job Offer

A blog post written for The Muse - a career advice blog with an audience of 5 million monthly smart and ambitious visitors. These readers are at all stages of their careers and are passionate and savvy about getting ahead at work.

Case Study: Marks & Spencer

Case Study: Marks & Spencer

Marks & Spencer Optimizes Best In Class Email Program with Return Path
A case study focusing on how a major international retailer uses data and analytics to enhance their email marketing program.

Case Study: American Red Cross

Case Study: American Red Cross

The American Red Cross Makes an Impact with Return Path's Email Optimization Solutions
A case study focusing on how a major nonprofit optimized their email strategy to fuel a program of more than 4 million messages a month and connect with donors .

Email Marketing Campaign

Email Marketing Campaign

A small business email welcome campaign for first-time customers.

Published in Major Online Marketing Publications

Published in Major Online Marketing Publications

My work has been published in online marketing publications such as My Total Retail and Target Marketing Magazine. Please email me for samples.

Passion Projects

City Ambition

City Ambition is a lifestyle site dedicated to helping people move to New York and finding their bearings once they…

A Week From Thursday

A Week from Thursday is a blog I created and maintained for more than seven years. It's primary focus was…