Campaign Overview
Code for America’s annual Impact Report contained powerful mission-driven stories, but the long-form format and once-yearly promotion cycle meant these compelling narratives had limited reach and visibility.

My Strategy
I developed a social media campaign to repurpose Impact Report content into engaging, shareable stories that could drive brand awareness throughout the year. Collaborating with a designer, I leveraged Canva’s multimedia animation features to transform static content into dynamic visual narratives that would capture attention and increase engagement.

Results

• Extended the lifespan of high-value content beyond the annual launch window
• Increased brand positioning and social media engagement through animated storytelling
• Strengthened year-round brand visibility with mission-focused content

Key Takeaway
Sometimes the best content strategy isn’t creating new material—it’s finding creative ways to amplify what you already have.