Communications and Marketing Strategy
Baruch College Social Media Strategy (.pdf)
A strategy to increase growth and engagement for a College’s social media profiles.
Return Path Internal Communications Strategy (.pdf)
An audit of the company’s communication outlets and a strategy for leveraging existing mediums and identifying new opportunities.
Content Writing & Storytelling
Path Forward Newsletter
A weekly newsletter where I focused on increasing reader engagement by measuring metrics, allowing me to continue to deliver relevant content.
Zicklin Executive MBA Brochure (.pdf)
An example of a project I managed that involved researching and developing copy, coordinating details with designers, and managing vendors for design and printing.
American Red Cross Case Study (.pdf)
A customer success story focusing on how a national nonprofit uses email to achieve its marketing goals.
Guardians of the Email Universe II eBook (.pdf)
An eBook I co-authored featuring client successes in a stylized story arc.
- Gold Winner – 2017 Hermes Creative Awards for Integrated Marketing Campaign