Heidi Kerr Portfolio

Communications and Marketing Strategy

Baruch College Social Media Strategy (.pdf)
A strategy to increase growth and engagement for a College’s social media profiles.

Return Path Internal Communications Strategy (.pdf)
An audit of the company’s communication outlets and a strategy for leveraging existing mediums and identifying new opportunities.

Content Writing & Storytelling

Path Forward Newsletter
A weekly newsletter where I focused on increasing reader engagement by measuring metrics, allowing me to continue to deliver relevant content.

Zicklin Executive MBA Brochure (.pdf)
An example of a project I managed that involved researching and developing copy, coordinating details with designers, and managing vendors for design and printing.

American Red Cross Case Study (.pdf)
A customer success story focusing on how a national nonprofit uses email to achieve its marketing goals.

Guardians of the Email Universe II eBook (.pdf)
An eBook I co-authored featuring client successes in a stylized story arc.

Digital Ad Copywriting

LinkedIn Sponsored Content Copy Variations (.pdf)
Google SEM Ad Copy Variations (.pdf)